#UnfairAndLovely: Who Said "Dark" Isn't Beautiful?!

The campaign #UnfairAndLovely, initiated by ReclaimTheBindi, goes on from 8th March to 14th March. Do we see it dying out after this week? Definitely not!



Image Credit: UnfairAndLovely On Tumblr

The campaign basically encourages people of dark skin tone to embrace their complexion and give zero f*cks about the people who think the color of their skin makes them less (in any manner) than anyone of a fairer skin tone.



Image Credit: Unfair & Lovely on Instagram



Image Credit: Unfair & Lovely on Instagram

The movement has caught on quickly and so many women (and even some men!) have shared their photos, along with their stories about having dark skin.



Image Credit: Lilygarimella on Instagram



Image Credit: Nkarthy on Instagram

Well, the message is actually quite clear, ladies! We're all beautiful, no matter where we come from, or what we look like. There are so many girls out there who need to hear this, again and again, so they can maybe start believing it.



Image Credit: ReclaimTheBindi on Instagram

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