This Video Shows Us The REAL Meaning Behind Durga Pujo!
Caroline D'CruzAssociate Editor, POPxo
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Ever wondered what the real meaning of “pujo” is? And what is the significance behind Durga Puja pandals that Bengali’s so painstakingly prepare every year? Asian Paints Sharad Shamman is an award instituted to recognize creativity in Durga Puja pandals and has been inseparable from a Bengali’s Durga Pujo calendar since its inception in 1985. And after countless winners, celebration of unique themes and recognizing brilliant artists over three decades, Asian Paints Sharad Shamman continues to be the defining voice when it comes to Durga Pujo awards in Kolkata.
This year in order to encourage and awaken the true spirit of Pujo in the hearts of today’s Bengali youth, Asian Paints Sharad Shamman has released a digital film titled, ‘Pujo Elo Phire’ - a charming story of 4 youngsters discovering the meaning of ‘their’ Pujo. Along the way, they are helped by some of Kolkata’s leading luminaries, people who have been closely associated with Asian Paints Sharad Shamman. In the process, the youngsters also help others around them redefine the meaning of Pujo. Watch the magic unfold as the true meaning of Pujo changes the lives of these youngsters...