Say It With Us: “We Are NOT What We Wear” | POPxo

Are you over 18?

  • Yes
  • No

Girls Only!

Uh-oh. You haven't set your gender on your Google account. We check this to keep for girls only.

To set your gender on Google:

  • 1. Click the button below to go to Google settings.
  • 2. Set your gender to "Female"
  • 3. Make sure your gender is set to 'Visible' or 'Public'
  • Go to Google settings
  • Cancel

"Do you really want to hide Pia" ?

Note: You can enable Pia again from the settings menu.

  • Yes
  • No
Book a cab
Order food
View your horoscope
Gulabo - your period tracker
Hide Pia
Show latest feed
Home > Lifestyle
Say It With Us: “We Are NOT What We Wear”

Say It With Us: “We Are NOT What We Wear”

For everyone in the world who thinks it’s okay to label women based on what they’re wearing, this super ad campaign by Terre De Femmes has an answer. Created by the Swiss human rights organization in association with the Miami Ad School in Hamburg, the campaign mocks the “traditional stereotypes” about women who wear short skirts and high heels and are happy to show off some cleavage being “sluts” and whores”, and women who wear flat shoes, high-necked clothes and long dresses being “prudes” or “old-fashioned”.
terre des femmes ad campaign 1b In three posters featuring pictures of a woman’s chest, legs and feet, with centimetre markings on one side and a “morality” scale on the other, the ads make a dramatic point about how people all too frequently choose to define the “worth” of a woman by what she chooses to wear. terre des femmes ad campaign 2b Well, ladies, say it with us: We are NOT what we wear. terre des femmes ad campaign 3b MUST-READ: “It’s Only a Dress, Don’t for a Second Think It’s a Yes” MUST-READ: 8 WTF "Reasons" Why People Say Women Get Raped in India
Published on Mar 20, 2015
Like button
1 Like
Save Button Save
Share Button
Read More

Your Feed