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Urmi Daga and Hemal Ved of What Wear How Join The POPxo Blog Network

Bloggers and Stylists Urmi and Hemal have been really busy these days - with lots of interesting collaborations, fun editorials and really crazy photo shoots. Their awesome blog, What Wear How is a reflection of their everyday life and their beautiful plans and we're so very addicted. From reviews to fun videos to perfectly styled shoots - their street style is just so much fun and unique. Take a look at their promo video that opens up as you enter the site and you'll love the way it speaks to you - about style, about love and about all the things that make a wonderful personality. As these two bubbly beauties join our POPxo Blog Network, we got them to answer a few interesting questions. you'll totally love their spunky answers and interesting ideas, so read on...


Hemal Ved + Urmi Daga


What sparked your interest in fashion and street style?



Urmi: Neither of us thought that one day, we would end up styling & blogging. As a child, seeing my mother running her own fashion business inspired me. As for Hemal, in school, she was a tomboy and her interest in fashion grew as she stepped into college and so she ventured into making accessories and exhibiting them. Both of us had our own ways to stepping into style and being inspired by fashion.

What is your first fashion memory?


Urmi: I remember mom getting me matching separates from Fashion street when I was 12. Hemal: Being appointed as costume In-charge for the school drama and a dance act in class 8th.

What is your personal style statement?



Urmi: We like to go minimal & classic.

What made you take up blogging?



Hemal: After styling for non-fiction programmes on TV and then moving on to advertisements, it was an urge to do something new and different at the same time. But we were looking for something related to our profession and soon, we found it.

What would you like to tell all aspiring bloggers? 



Urmi: If you have thought of it, make it happen. Stop thinking and take a step forward, everything else will just fall in place. Learn from your surroundings and keep competing with yourself in an attempt to do something better every time.

The POPxo quiz


popxo2

One beauty product you swear by...



Morrocon Hair Oil and Chambor Dazzle Eye Pencil

An outfit you could live in for the rest of your life...


A white tee and torn denims, it's a basic, classic statement in itself.


Your biggest guilty pleasure...


Adding another pair of shoe in our racks!

The one trend/style you would NEVER wear...



Boleros and cowl necks!

Success is? 


Faith and hardwork

Fame or Money?


First fame, money will follow

You look up to?


Italian fashion blogger, Chiara Ferragni.

What is your biggest strength?


Each other & if you have already noticed we are always in sync.

If you could be anyone for a day, who would you like to be?


Serena & Blaire from Gossip Girl

One last question: How does it feel to be part of the POPxo Blog Network?


It feels great to be a part of such a network thats totally groovy.  We are looking forward to do some real good work with you guys!


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Published on Nov 28, 2014
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