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POPxo Raises INR 3 Crores to Build India’s Largest Digital Platform for Women

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3rd November, 2014, New Delhi: POPxo.com, India's fastest-growing digital media publishing house and the second-largest fashion, beauty and lifestyle content platform for Indian women, closed its second round of funding in October 2014, raising INR 3 Crores from a group of angel investors including Google India Head Rajan Anandan and CaratLane.com’s Mithun Sancheti (via the Chennai Angels).

Priyanka Gill, Founder and Editor-in-Chief, says, “The success of our fundraising efforts shows the support that women-focused digital businesses are starting to gain in India. The number of women online will grow from 60 million today to 300 million by 2020. They are looking for engaging, practical content to consume. We provide that content in an accessible manner, and reach them where they live their lives: on social media and on mobile.”

The round will help finance the next wave of expansion for the digital media platform, which has quickly grown to reach 1 million readers per month since launching in April 2014. Over the next year, POPxo will roll out new and exciting formats, with a specific focus on creating an immersive mobile experience. The fundraising will also enable key hires in the first quarter of 2015, as POPxo opens its first office, in New Delhi.

Co-Founder and CEO, Namrata Bostrom adds, “We’re focused on reaching a highly targeted audience - young urban women in India who are growing in confidence, in independence and in spending power. And we’ve done this successfully so far. 92% of our readers are women and 90% are between the ages of 18-34. Working with us provides brands an exceptional opportunity to reach this important and influential female consumer base."

About POPxo.com

With over 1 million loyal and engaged readers per month, POPxo.com is a dynamic digital media startup and India’s 2nd largest fashion, beauty and lifestyle website for women. Want to know more? Visit us at www.POPxo.com.

For further information please contact:
Press enquiries: Pradipta Sarkar | pradipta@popxo.com | +91 99 999 48086
Brand enquiries: Sanjana Eipe | sanjana@popxo.com | +91 98 202 19602
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