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30th October, 2014, New Delhi: Just 7 months after launching, has become India’s 2nd largest fashion, beauty and lifestyle website for women. Reaching over 1 million readers in October, and over 4 million page views, POPxo has a finger on the pulse of the digital generation.

Priyanka Gill, Founder and Editor-in-Chief, says, “There are millions of young women in India who wake up every morning and reach straight for their phones, not for a newspaper or a magazine. They want to read about the things they care and worry about: relationships and friendships, fashion trends, shopping steals, life hacks, beauty DIYs. We talk to #RealWomen through fun, practical and witty content in a tone that they can relate to. And we deliver it in an easy and accessible way, through obviously, but also on the networks our readers are obsessed with: Facebook, Instagram, Twitter, WhatsApp."

POPxo’s audience is highly engaged - over 40% of readers return within a month. And it’s very focused - 90% of readers are women between the ages of 18-34. While 53% of readers are from Delhi, Mumbai and Bangalore, there are also impressive audiences in cities such as Pune, Chandigarh, Kolkata, Chennai, Ahmedabad, Indore, Jaipur and Kochi.

Co-Founder and CEO, Namrata Bostrom adds, “Brands love how focussed and loyal our audience is, particularly in their engagement with POPxo on social media. We take a data driven approach to everything we do, relentlessly optimising our content and figuring out the best ways to get our stories to readers. Brands see the impact of the campaigns we run for them. The results are measurable, transparent and immediate.”


With over 1 million loyal and engaged readers per month, is a dynamic digital media startup and India’s 2nd largest fashion, beauty and lifestyle website for women. Want to know more? Visit us at

For further information please contact:
Brand enquiries: Sanjana Eipe | | +91 98 202 19602
Published on Oct 30, 2014
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