It's a hectic day at POPxo headquarters today. Sometime last night, when most of us were asleep (kidding, we were watching site traffic like hawks!), we crossed the 1 million unique visitors in October milestone! We are THRILLED, and there's nothing we would like more than to share our joy with you - our loyal, loving and engaged readers. :)
POPxo is about relationships and friendships, the clothes you wear, the brands you love, and all your health and beauty questions. It’s about POP culture, it’s POPular, it’s fun, dynamic and energetic - all that the modern Indian woman needs. And it’s brought to you with love - xoxo!
Since its launch in March 2014, POPXo has gone from strength to strength. From a fledgling website that publishes a couple of times a day, we have transformed into a dynamic digital media startup and India’s 2nd largest fashion, beauty and lifestyle website for women.
Our stories are written by a brilliant team of in-house writers and guest contributors, and our content is curated by the POPxo Style Council, a collective of fabulous, successful women who are editors, artists, designers and entrepreneurs. The recently launched POPxo Blog Network has brought together 20 of India’s most prominent fashion, beauty and lifestyle bloggers. POPxo has partnered with brands such as Fendi, Swarovski, Lakmé, TIGI BedHead, Wills Lifestyle, Caratlane, Westside, Vero Moda, MAWI and Van Heusen. And POPxo was chosen as the street style partner for Lakmé Fashion Week for two seasons running (SS14 & WF14), where POPxo pioneered the innovative "Wall of Style" to document the best off-the-ramp fashion.
We have today become THE go-to lifestyle resource for young women (18-34) across the country, from Delhi to Kochi. All thanks to the hard work of the incredible all-women POPxo team. (Psst. We love men, and we would be delighted to have some on our team too!) And thanks to YOU, our absolutely AMAZING fans.
So today, as we make plans for the future and celebrate our success thus far, we want to celebrate you, the #POPxoFangirl. You've given us your loyalty, and now we want to show you our love!