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The Diary of an International Buyer: Liane Wiggins Does LFW Winter/Festive

As an international buyer for women's wear at MatchesFashion.com, Liane Wiggins works closely with the buying directors across all international brands, from Saint Laurent to Oscar de la Renta to Marni. Being someone who is so involved in the global fashion scene, it was great to have her attend Lakme Fashion Week this season. We sat down with her for a tête-à-tête on everything she loved about LFW, as well as all things Indian that fascinated her on her adventurous trip here!

1. What did you think of LFW?

I loved my time at Lakme Fashion Week, it was very inspiring for me - both on the runway and off. I am thrilled to have had the opportunity to experience it and be introduced to India’s very talented designers.

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2. What was the most striking thing about Indian designers?

The mix of fabrics and prints used throughout the collections, along with the designers’ use of prints and colour, was very striking and fascinating to see. Every designer had something different to offer, which I found really exciting - from youthful contemporary to luxe sport to luxury evening gowns, there was so much diversity.

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3. Do you think their sensibility will appeal to the Matches customer?

Yes, absolutely - constant newness is key, and it is important that we continue to engage and delight all of our clients with the product we are offering, and I was really impressed with what I have seen during my stay here in India.

4. Which designers did you really like?

The designers that really stood out for me were Surbhi Shekhar, which is great for transitional dressing and layering; Arunima Majhi, whose designs would work perfectly for the upcoming party season; and Kristy by Kristy de Cunha, for her use of vibrant colours and elaborate textures.  Other brands I was drawn to included Zara Shahjahan, for her super-feminine, soft candy-coloured occasion wear; and Outhouse, for its statement jewellery with a tribal and global influence.

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5. Can we expect to see Indian designers on the Matches site?

MATCHESFASHION.COM currently stocks the Indian designer Saloni, and we have done so for many seasons -  our customers love her intricate print detailing and vibrant colours.

6. Your most memorable moment of the trip?

I visited an amazing interiors, lifestyle and fashion store based called Bungalow Eight, which was based in an old warehouse. It was really inspiring, with gorgeous printed cashmere scarves lined with pompoms (which I purchased), vintage Indian trinkets and incredible furniture in a warehouse setting, all intricately merchandised with an expert eye.

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I also visited the well-known couture bridal designer Sabyasachi, whose style feels very traditionally Indian, and his store in Mumbai is incredible! Beautifully furnished with vintage finishings, Indian rugs, stunning fabrics lining the walls, antique chandeliers and beautiful collectibles everywhere - it was so thoughtfully curated.

 

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Published on Sep 12, 2014
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