Cupcakes, cigarettes, crocin, condoms - whatever your middle-of-the-night need, there's now a startup ready to deliver it to your doorstep. Welcome to the after-hours delivery network.
'Home-delivery' isn't news in India - we're used to picking up the phone and ordering everything from medicines to food, groceries, our dry cleaning, wine, the works. But even this phone-it-in culture has limits, and timing has been one of them: typically, most deliveries are during daytime hours and even food deliveries end around 11 pm.
What's a night owl with a craving for Maggi noodles or dessert to do, then?
Call one of a slew of new (and creatively-named) delivery services that offer a mixed bag of conveniences - starting midnight! And the USP of these startups goes beyond timing to the range of stuff on offer: from cookies and cupcakes, to a packet of ENO for digestion issues to cigarettes, condoms or chocolate, it's all here.
The idea clearly draws inspiration from another famous creature of the night, Batman: if Mumbai has Fly By Knight
, the Gurgaon counterpart is Batman Delivers
, both with detailed online menus of offerings. There's also Midnight Munchies
in South Delhi that, though limited to food, beverages and desserts, offers a fun menu crafted by a specialty chef. Delivery is typically up to about 4 am, and they're careful about ensuring other people in the house - who may well keep more conventional hours - aren't disturbed: they'll call on your mobile, for instance, instead of ringing the doorbell, and they will - yay! - carry exact change.
One thing's for sure: there's very little Batman can't deliver, and he's now one phone-call away!