The New-Age Desi Content Creator
Niharika NM is easily the most relatable content creator on the block! In 2020, she started making witty Instagram videos to kill time. Her sense of humour and epic comic timing had the internet hooked. By January 2021, Niharika had hit the coveted one million follower mark on Instagram! She was at 100k when she regularly started posting in 2020. It took her only two months to achieve the feat and become one of the fastest-growing Instagram influencers! Niharika was labelled an ‘instant success’. However, her content journey started in 2016 with YouTube. Niharika was already a household name in Bengaluru before shooting to global fame and was one of the youngest people invited to be a part of YouTube’s Creators for Change mentorship initiative back in 2018. It was her short-form content that catapulted her to global fame in 2020. As of 2023, Niharika has already crossed the 3 million mark and is swiftly heading towards four million.
Power Move
Niharika made her debut at Cannes in 2022. She was invited to the World Influencers and Bloggers Awards at Cannes 2022 and won the ‘Youth Icon: Entertainer of the Year’ award! It was also the year when Niharika collaborated with big stars like Priyanka Chopra, Dulquer Salman, Shahid Kapoor, Mahesh Babu, and Vijay Deverakonda!
The POPxo Power Women List is an annual list that celebrates incredible Indian women from diverse domains who make power moves that have a real impact. With The POPxo Power Women List 2023, we celebrate 23 phenomenal women. To see the entire list, click here.
